We are dedicated to the principle of efficient and cost-effective energy use through innovative LED
technology. Our modular light engines provide scalable solutions to convert any existing light to LED,
via retrofit or new fixture integration. Our Surface Mount Technology (SMT) production line enables us
to fabricate a variety of common lighting unit (CLU) shapes efficiently, which are incorporated with
high quality drivers and heat sinks into a rigorously designed system.
Independently tested and fully certified, Noribachi's LED products have passed the most demanding test of
all—customer satisfaction. With over 30,000 completed projects and counting–including world class hotels
and luxury automobile dealerships–representing a diverse variety of markets across the United States and
internationally, we are driving the LED lighting industry forward, defining trends with passionate
devotion to integrity, quality, and design.
Noribachi was founded in 2011 by Silicon Valley entrepreneurs Farzad and Rhonda Dibachi. Early notables
in the burgeoning software technology industry, the Dibachis worked together to create Niku, an internet
software company, as well as Diba, which pioneered the concept of internet appliances. Noribachi was
founded as a clean-energy incubator in Albuquerque, NM.
After experimenting with various technologies in the flourishing clean-tech world, such as solar and
thermo-electric elements, the Dibachis realized that a niche of light emitting diode (LED) lighting
promised to deliver real value and an attractive return on investment. One fateful afternoon, Farzad
decided to take down a pole in Noribachi's parking lot and retrofit it with LED. The result was a new
direction for the company.
Noribachi's earliest lights were built with single LEDs soldered into a chain. Today, Noribachi has an
expansive product line of high output LED lights built with modular light engines scalable from as
little as six diodes to as many as 378 in one light. The company has over 100 products listed on the
DesignLights Consortium (DLC) Qualified Products List. Today, Noribachi is fully based in Los Angeles,
CA where it manufactures its industry-changing LED lights.
In this role, he brings two decades of experience as a technologist, senior executive, serial
entrepreneur and investor.
Prior to co-founding Noribachi, Farzad was founder, President, CEO and Chairman of the Board of the
Niku Corporation, an infrastructure productivity software provider that created the first
comprehensive suite of enterprise management applications for project and resource intensive
organizations. Niku's iNiku application was an early cloud-based software service. Headquartered in
Silicon Valley, Niku employed over 1,200 personnel at the time Farzad took the company public in
1999 in an IPO lead by Goldman Sachs (NASDAQ: NIKU). Computer Associates later acquired the
Earlier, Farzad was co-founder, President and CEO of Diba, the first consumer information appliance
company, which created Internet enabled TVs, smart phones and consumer devices. Diba was acquired by
Sun Microsystems in 1997 just prior to going public in an offering led by Lehman Brothers. Diba
became the foundation for Sun's Consumer Technologies Group, which worked with consumer electronics
companies to provide internet-ready, Java-enabled, TVs, set-top boxes, satellite boxes and smart
Before founding Diba, Farzad worked at the Oracle Corporation where he held a number of senior
positions before becoming the Senior Vice President of Oracle's New Media Division. Under his
leadership, the 450-person New Media division developed the infrastructure technology and
application prototypes for the first large-scale deployment of residential video-on-demand services.
In addition, Farzad helped conceptualize Oracle's efforts to create the network computer, a
precursor to today's internet-enabled computers that utilize cloud-based software applications.
Farzad began his career as an engineer at General Electric. He holds a B.S. in Mechanical
Engineering and a B.A. in Computer Science from San Jose State University.
In addition to having served on the Board of Directors for multiple technology startups, Farzad is
the co-author of "Just Add Management: Seven Steps to Creating a Productive Workplace and Motivating
Your Employees In Challenging Times," published by McGraw-Hill, 2002. He also authored from
1996-1997 the acclaimed "Diary of a Startup," which was published in serial form by Upside Magazine.
Farzad and his wife live in Santa Fe, New Mexico and Los Angeles, California.
Prior to co-founding Noribachi, Rhonda was the co-founder of Niku Corporation, a Silicon Valley-based infrastructure productivity software provider that created the first comprehensive suite of enterprise management applications for project and human resource intensive organizations.
At Niku she served as Executive Vice President of Strategy and Planning and Senior Vice President of Development where she was responsible for the design and development of Niku's products, including iNiku, an early cloud-based software service. Rhonda helped take Niku public in 1999 in an IPO lead by Goldman Sachs (NASDAQ: NIKU). The company was later acquired by Computer Associates.
Earlier, Rhonda was an executive for Webvan, the pioneer online grocery store where she was Director of Quality Assurance. She worked for the Oracle Corporation for seven years where she held a number of positions in the Business Applications Division, including Director of Testing and Development Manager and Architect for Oracle's Manufacturing Applications. Rhonda began her career at Arthur Young (now Ernst & Young) as a manufacturing consultant implementing JIT, TQC, and other manufacturing process improvements at large manufacturing companies, and at GE as a nuclear power plant test engineer.
Rhonda earned a B.S. in Nuclear Engineering from Northwestern University and an M.B.A. from Santa Clara University. She is the author of numerous patents.
Rhonda served on the Board of Trustees for The Bosque School, an independent K-12 education institution. Previously, she served on the Board of Directors of Accion New Mexico and on New Mexico's State Board of Finance. Rhonda and her husband live in Santa Fe, New Mexico and Los Angeles, California.
In 2002, Rhonda co-authored "Just Add Management: Seven Steps to Creating a Productive Workplace and Motivating Your Employees In Challenging Times", which was published by McGraw-Hill. She is also a sought- after author and speaker on the topic of woman technology entrepreneurs.
Esther is Noribachi's Chief Strategy Officer. She is responsible for formalizing the company's strategic planning process, forging new partnerships and executing sustained company initiatives.
This new role comes on the heels of Esther's tenure at Noribachi as General Manager, COO and VP, Sales.
Prior to Noribachi, Esther held several management level positions at Toyota, Lexus and Scion.
Esther earned a Bachelor of Business Administration from the University of Miami with a focus on Marketing.
Bruce Wiggins is Executive Vice President and has served as Noribachi's General Counsel since its inception. He is AV Preeminent Peer rated by Martindale-Hubbell and has been listed in "Best Lawyers in America." Bruce has a broad range of experience as General Counsel to private, public, start-up and seasoned companies in a variety of industries.
He served in the U.S. Marine Corps in Vietnam in 1968 for which he received a Bronze Star with Combat "V". He has achieved the permanent rank of Lt. Colonel.
He was educated at Stanford University and University of New Mexico where he received his law degree cum laude in 1973.
Rene Pharisien is the vice president of corporate development, strategic partnerships and marketing. He comes to Noribachi with a strong track record in executive leadership roles with top tier technology firms, and deep domain expertise in sales and marketing.
Previously, he served as head of North America enhanced technologies sales for Fortinet, a firewall security firm, where he was responsible for accelerating the company's sales of cyber security products. Prior to Fortinet, Rene was Senior Vice President of U.S. Sales for Sendmail (acquired by Proofpoint) and later head of North America major account sales for Proofpoint. Before joining Sendmail he held sales and marketing leadership roles with a number of high growth start-up's, including Siebel Systems (acquired by Oracle), Niku (acquired by CA Technologies), Epiphany (acquired by SSA Technologies), Kintera (acquired by Blackbaud) and Decision View (acquired by IMS Health).
Rene started his career as a salesman with Prime Computer, a leading mini computer company, where he rose through the ranks and eventually became sales manager for the large Los Angeles branch.
Rene holds a B.S. in marketing and business administration from Portland State University, Portland, Oregon.
View Rene's LinkedIn Profile